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How to use AI to build and validate your ABM narratives that scale across roles, accounts, and buying groups.
AI is changing the game for ABM - but only if your messaging keeps up.
This expert-led, 90-minute live workshop is designed to help ABM teams craft smarter, more strategic value propositions powered by AI.
You’ll learn how to uncover account-specific insights, structure messages for buying groups, and validate your narrative using personalization matrices and AI-driven feedback loops.
Whether you’re launching new campaigns or aligning Sales and Marketing behind a shared story, this course gives you the tools, frameworks, and confidence to create messaging that cuts through - at scale.
This course is perfect if you’re..
An ABM program lead building strategic messaging
A content or GTM marketer aiming to personalize at scale
A strategist tired of guesswork and generic personas
Looking to integrate AI without losing the human element
Director of ABM & AI
Josh is Director of ABM at strategicabm, where he leads AI-powered strategies to help enterprise tech firms win, grow, and retain key accounts. He builds custom GPTs, intelligent agents, and enables AI across the full ABM lifecycle - and now trains B2B teams on how to do the same.
ABM consultant
[Instructor Description]
Turn AI curiosity into ABM confidence. Learn exactly where AI fits in your ABM strategy and walk away with frameworks that deliver measurable results from day one.
Build precision prompts that actually work. Master ABM-specific prompting frameworks that generate quality insights, not generic fluff.
Validate your ICP with data, not guesswork. Transform persona development from assumption-based to insight-driven with dynamic customer profiles.
Stop guessing which accounts to target. Use AI to identify high-intent, high-fit accounts that actually convert instead of relying on gut feelings.
Uncover insights your competitors miss. Accelerate market and account intelligence gathering with AI that finds what manual research overlooks.
Craft messaging that resonates with every stakeholder. Develop compelling, personalized propositions tailored to specific account needs and buying group dynamics.
"We chose strategicabm after reading many of their newsletters and signing up for one of their ABM Lunch & Learn sessions. We’re now partnering with them to provide a comprehensive, strategic approach tailored to our specific needs.” "
Account-based Marketing Lead
“The training was a great experience for our GTM team. It offered practical strategies and fresh perspectives that helped us think differently about how we engage with prospects. It delivered real value that we could implement simply and quickly.”
Senior Marketing Manager, West
“It was a really valuable session - particularly in helping the team understand the role of social selling within an ABM context and how it all fits together. Everyone came away with something actionable, regardless of their starting point.”
Marketing Manager, ABM, Pulsant
Our courses are designed for B2B marketers running or transitioning into Account-based Marketing. Whether you lead ABM strategy, build content, support sales, or drive GTM execution, you’ll gain invaluable frameworks and tools to work smarter with AI.
No. Each course includes foundational guidance and real examples - whether you’re AI-curious or already experimenting. We tailor the complexity based on the audience.
Public courses: Fixed dates, open to individual marketers and small teams
In-company courses: Customized delivery for your team, aligned to your GTM strategy and maturity level
Both are live, interactive Zoom sessions led by senior ABM strategists and AI experts.
Each session is 60–90 minutes, including live instruction, real examples, peer discussion, and Q&A.
Frameworks for immediate use
Downloadable tools, templates, and prompt libraries
Optional GPT assistants or apps
Confidence to apply AI directly into your ABM workflow
Yes, for public sessions. Attendees receive access to the recording and all supplemental materials post-session.
Yes. All participants receive a shareable certificate for L&D validation or to showcase on LinkedIn.
Public courses start at £XXX per person
In-company courses are priced based on team size and scope - contact us for a quote
Use our filters (by level, topic, or format), or contact us for a recommendation based on your team’s goals.
Absolutely. Many clients build custom learning pathways for their teams. We offer bundle pricing and program planning support.
It’s built by ABM practitioners based on 100s of campaigns we have run for clients as diverse as SAP, Cloudflare,Cloud Software Group, and more. We don’t teach theory. We give you real-world training that you can use today in your ABM programs.
Just Zoom and an open mind. Feel free to bring real-life examples: personas, ICP docs, or current messaging depending on the course.
The fastest way to book a place is via Stripe using the button below.
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To book and pay via an invoice, please use the booking form below. We will confirm your places as soon as possible via email.
