Personalization is the standard. AI is rewriting the playbook.
And ABM is no longer siloed - it’s at the center of your GTM engine.
These expert-led courses are built for marketers ready to:
→ Master modern ABM
→ Build in-demand skills
→ Stay ahead in an AI-first world
Whether you’re upskilling solo or training your entire team - this is where real ABM starts.
DashDot
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Your monthly dose of Account-based Everything
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Human first.
AI fast.
Expert ABM training for modern GTM teams.
ABM has evolved. Have you?
Your path to modern ABM mastery
Expert-led courses that bridge strategy, AI, and execution
1
Insight-driven foundation
Start with strategic clarity, not tools. Every course begins with understanding where AI fits in your ABM maturity journey - from foundations to excellence. We don't just teach prompts; we teach you to think like an AI-powered ABM strategist.
2
Hands-on application
Each session combines live demonstrations, guided practice, and real-world case studies. You'll build actual prompts, validate strategies, and walk away with frameworks you can implement immediately.
3
Continuous evolution
ABM doesn't stand still, and neither do we. Access our alumni network, quarterly AI + ABM updates, and ongoing support through our numerous ABM custom GPT tools. Plus, our modular approach means you can stack skills as your needs evolve.
4 learning formats that fit your world
Live collaborative learning
Interactive virtual sessions with peers
In-house training
Custom programs for your company’s specific challenges
1:1 strategic coaching
Direct access to our ABM strategists who are actively running campaigns for the world's leading brands
Self-paced mastery
On-demand modules to learn at your pace (coming soon)
This isn't theory from consultants. This is battle-tested expertise from ABM and AI practitioners who've delivered training and strategy to 100s of marketers and shaped ABM at the world's most demanding brands.
Built for busy GTM teams
Live, interactive courses designed for fast, strategic outcomes - built around real ABM campaigns.
How it’s delivered
Live, interactive sessions via Zoom by our senior ABM and AI strategists.
No fluff. No theory. Just hands-on insight from people running real ABM programs.
- Join public cohorts with set dates
- Or train your team with a tailored in-company session
What’s included
Practical tools you’ll actually use
Every course gives you learning to apply immediately to your ABM program. Plus exclusive access to our GPT-powered ABM apps.
- AI prompt libraries
- Templates & frameworks
- Messaging tools & guides
- Completion certificate
- Post-session Q&A + replay access
Duration & structure
Short, sharp, strategic
Courses are designed to be focused and flexible. Most are delivered in one or two live sessions of 60–120 minutes.
- Bite-sized learning
- Easy to fit into your schedule
- Structured to go from concept to execution - fast
Trusted by leading enterprise companies
What our attendees are saying
"We chose strategicabm after reading many of their newsletters and signing up for one of their ABM Lunch & Learn sessions. We’re now partnering with them to provide a comprehensive, strategic approach tailored to our specific needs.” "
Jamie Armstrong
Account-based Marketing Lead
“The training was a great experience for our GTM team. It offered practical strategies and fresh perspectives that helped us think differently about how we engage with prospects. It delivered real value that we could implement simply and quickly.”
Ofer Yatziv-Green
Senior Marketing Manager, West
“It was a really valuable session - particularly in helping the team understand the role of social selling within an ABM context and how it all fits together. Everyone came away with something actionable, regardless of their starting point.”
Felicity Williamson
Marketing Manager, ABM
Frequently asked questions
Who are these courses for?
Our courses are designed for B2B marketers running or transitioning into Account-based Marketing. Whether you lead ABM strategy, build content, support sales, or drive GTM execution, you’ll gain invaluable frameworks and tools to work smarter with AI.
Do I need prior ABM or AI experience to join?
No. Each course includes foundational guidance and real examples - whether you’re AI-curious or already experimenting. We tailor the complexity based on the audience.
What’s the difference between public and in-company courses?
Public courses: Fixed dates, open to individual marketers and small teams
In-company courses: Customized delivery for your team, aligned to your GTM strategy and maturity level
Both are live, interactive Zoom sessions led by senior ABM strategists and AI experts.
How long are the courses?
Each session is 60–90 minutes, including live instruction, real examples, peer discussion, and Q&A.
What will I walk away with?
Frameworks for immediate use
Downloadable tools, templates, and prompt libraries
Optional GPT assistants or apps
Confidence to apply AI directly into your ABM workflow
Are the sessions recorded?
Yes, for public sessions. Attendees receive access to the recording and all supplemental materials post-session.
Do I get a certificate of completion?
Yes. All participants receive a shareable certificate for L&D validation or to showcase on LinkedIn.
How much do the courses cost?
Public courses start at £XXX per person
In-company courses are priced based on team size and scope - contact us for a quote
How do I choose the right course?
Use our filters (by level, topic, or format), or contact us for a recommendation based on your team’s goals.
Can I book multiple courses or a training plan?
Absolutely. Many clients build custom learning pathways for their teams. We offer bundle pricing and program planning support.
What makes this training different from other ABM or AI courses?
It’s built by ABM practitioners based on 100s of campaigns we have run for clients as diverse as SAP, Cloudflare,Cloud Software Group, and more. We don’t teach theory. We give you real-world training that you can use today in your ABM programs.
What preparation is required before joining?
Just Zoom and an open mind. Feel free to bring real-life examples: personas, ICP docs, or current messaging depending on the course.